First Colony Life was founded by Edwin Horner in 1955 in Lynchburg, Virginia. The company, originally specializing in impaired risk underwriting, evolved into a nationally renowned provider of life insurance and annuity products. First Colony Life was one of the first insurance companies to advertise term life insurance through the brokerage general agency. The First Colony Life Insurance Company provides competitive life insurance products throughout the US. The company is economically prosperous, with assets totaling over $7 billion and net life insurance policies worth $492 billion.

First Colony Life is now a subsidiary of Genworth Financial. It has sister companies, American Mayflower Life Insurance Company of New York, and Genworth Life Insurance Company. These companies are some of the top providers in the term life insurance market. First Colony offers the Colony Series, comprised of 5, 10, 15, 20 or 30 year terms. First Colony additionally offers the VantagePoint SM Series, which includes initial level premium periods of 15, 20 or 30-year terms. Another product offered is CorporateTerm SM, specifically composed for the workplace. With the onset of the new ownership in 1996, (GE Capital's ownership) First Colony Life has exponentially increased in the past 12 years as employment more than doubled!

Often referenced as:Firstcolony, fist colony life, firt colony life, fisrt colony life